Privacy Policy

Privacy Policy

This Privacy Policy explains how CoversVilla Pvt. Ltd. collects, uses, stores, and protects your personal information in compliance with the Information Technology Act, 2000, and applicable Indian data protection regulations.

1. Information We Collect

1.1 Information You Provide: When you create an account, place an order, or contact us, we collect: full name, email address, mobile number, shipping and billing addresses, payment information (processed securely by our payment partners), date of birth (optional), gender (optional), and profile pictures.

1.2 Transaction Data: Order history, purchase amounts, payment methods used, delivery addresses, product reviews and ratings, wishlist items, and communication preferences.

1.3 Seller Data: Business name, GSTIN, PAN, bank account details (for payment settlements), warehouse addresses, product catalogue information, and business contact details.

1.4 Automatically Collected Data: Device information (device type, operating system, browser), IP address, location data (with your consent, for delivery estimation and pincode services), browsing behavior on the Platform (pages visited, search queries, time spent), cookies and similar tracking technologies, and app usage analytics.

1.5 Third-Party Data: Information from social media logins (Google, Facebook), payment gateway transaction confirmations, logistics partner delivery status updates, and identity verification services.

2. How We Use Your Information

We use your personal information for the following purposes:

Account Management: Creating and managing your account, authenticating your identity, and providing customer support.

Order Fulfillment: Processing orders, coordinating delivery with logistics partners, processing payments and refunds, and sending order-related communications (confirmations, shipping updates, delivery notifications).

Platform Improvement: Analyzing usage patterns to improve the Platform, personalizing your shopping experience, developing new features and services, and conducting internal research and analytics.

Communication: Sending promotional offers (with your consent), service notifications, policy updates, and responding to your inquiries and support requests.

Safety & Security: Detecting and preventing fraud, enforcing our Terms of Use, protecting against unauthorized transactions, and complying with legal obligations.

AI-Powered Features: Providing personalized product recommendations, AI-based image search functionality, smart filtering by color, brand, and category, and price drop alerts for wishlisted items.

3. Information Sharing

We do not sell your personal information to third parties. We may share your data with:

Sellers: Necessary order details (name, delivery address, phone number) to fulfill your orders. Sellers are contractually obligated to use this data solely for order fulfillment.

Payment Partners: Encrypted payment information is shared with our payment gateway partners (Razorpay, Paytm, etc.) for secure transaction processing.

Logistics Partners: Delivery address, phone number, and order details are shared with our shipping partners (Delhivery, Blue Dart, Ekart, India Post, etc.) for order delivery.

Service Providers: Analytics providers, cloud hosting services, email/SMS communication platforms, and customer support tools — all bound by data protection agreements.

Legal Requirements: When required by law, court order, or government authority; to protect the rights, property, or safety of CoversVilla, its users, or the public.

4. Data Storage & Security

Your data is stored on secure servers within India, hosted with industry-standard cloud service providers. We implement multiple security measures including:

SSL/TLS encryption for all data transmission, AES-256 encryption for sensitive stored data, two-factor authentication for account access, regular security audits and vulnerability testing, access controls and employee training, and PCI DSS compliant payment processing through certified partners.

While we take reasonable measures to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

5. Cookies & Tracking Technologies

Essential Cookies: Required for Platform functionality — user authentication, shopping cart, and session management.

Analytics Cookies: Help us understand usage patterns using tools like Google Analytics. These collect anonymized data about page views, session duration, and traffic sources.

Personalization Cookies: Remember your preferences (language, recently viewed products, saved filters) to enhance your experience.

Marketing Cookies: Used with your consent to deliver relevant advertisements and measure campaign effectiveness.

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect Platform functionality.

6. Your Rights

You have the right to:

Access: Request a copy of the personal data we hold about you.

Correction: Update or correct inaccurate personal information through your account settings or by contacting us.

Deletion: Request deletion of your account and associated data, subject to legal retention requirements.

Opt-Out: Unsubscribe from marketing communications at any time via the unsubscribe link in emails, SMS preferences in account settings, or by contacting csupport@coversvilla.com.

Data Portability: Request your data in a structured, commonly used format.

Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

7. Data Retention

We retain personal data for as long as your account is active or as needed to provide services. Specific retention periods: transaction data is retained for 8 years (as required by Indian tax laws), account data is retained for 2 years after account closure, communication records are retained for 3 years, and analytics data is retained in anonymized form indefinitely.

8. Children's Privacy

The Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from minors. If we learn that we have collected data from a child under 18, we will take steps to delete it promptly. Parents or guardians who believe their child has provided personal information should contact us.

9. Grievance Officer

In accordance with the Information Technology Act, 2000 and rules made thereunder, the Grievance Officer for the purpose of this Privacy Policy is:

Grievance Officer
CoversVilla Pvt. Ltd.
Sector 16, Gurugram, Haryana – 122007
Email: csupport@coversvilla.com
Response time: Within 30 days of receipt of complaint

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes via email or Platform notification. The "Last Updated" date at the bottom indicates when the policy was last revised.